1. Introduction
DealBlazers ("we," "us," or "our") operates the website dealblazers.com. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our site. By using our site, you consent to the practices described in this policy.
2. Information We Collect
Automatically collected:
- Browser type, device type, and operating system
- IP address and approximate geographic location
- Pages visited, time spent, referring URLs, and click behavior
- Cookies, web beacons, pixels, and similar tracking technologies (see Section 4)
Account information (optional):
- If you create an account: email address and display preferences
- Price alert preferences and saved searches
Information collected by third parties:
- Our affiliate network partners and advertising providers may independently collect data about your browsing activity across websites, including for interest-based advertising purposes (see Sections 4 and 5)
We do not collect payment details, social security numbers, or sensitive personal data.
3. How We Use Information
- To display relevant deals, prices, and coupon codes from multiple retailers
- To analyze site traffic and improve our services (via Google Analytics)
- To display advertisements, including interest-based advertising (via Google AdSense)
- To facilitate affiliate marketing — when you click through to retailer sites, tracking technologies are used to attribute the referral and enable us to earn commissions
- To send price alert notifications (if you opt in)
- To comply with legal obligations and enforce our terms
4. Cookies, Tracking Technologies & Interest-Based Advertising
We and our third-party partners use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our site. This data may be used for analytics, advertising, and affiliate commission tracking purposes, including interest-based (behavioral) advertising.
Essential cookies:
- Session management and authentication (if logged in)
- Theme/display preferences (dark mode, etc.)
Analytics cookies:
- Google Analytics tracks anonymized usage data (pages visited, time on site, device info) to help us understand how visitors use our site. Data is processed by Google per their Privacy Policy.
Advertising cookies:
- Google AdSense may use cookies to serve ads based on your interests and browsing history across websites. You can opt out at Google Ad Settings.
Affiliate tracking cookies & technologies:
When you click a deal, coupon, or product link on our site, the following affiliate networks may set cookies and use tracking technologies (including pixels and web beacons) on your device. These technologies are used to attribute the referral, track conversions, and enable interest-based advertising content. These cookies are set by third parties, not directly by us:
- Rakuten Advertising — uses cookies and tracking devices to track referrals to participating merchants and may use data for interest-based advertising. Cookie duration: typically 30 days. Privacy Policy
- Impact (impact.com) — tracks referrals to brands like Walmart, Best Buy, and others. Cookie duration: typically 30 days. Privacy Policy
- CJ Affiliate (Commission Junction) — tracks referrals to participating brands. Cookie duration: typically 30–45 days. Privacy Policy
- Awin — tracks referrals to participating merchants. Cookie duration: typically 30 days. Privacy Policy
- Amazon Associates — tracks referrals to Amazon.com. Cookie duration: typically 24 hours (90 days if item added to cart). Privacy Notice
These affiliate cookies and tracking technologies store a referral identifier so the network can attribute purchases to our site. Some networks may also use this data for interest-based advertising across other websites you visit.
5. Your Choices & Opt-Out Rights
You have the following choices regarding tracking and data collection:
- Disable cookies in your browser settings (note: this may affect site functionality and disable affiliate link tracking)
- Opt out of interest-based advertising at:
- Opt out of Rakuten Advertising tracking via their privacy page
- Opt out of analytics using the Google Analytics Opt-Out Browser Add-on
- Use browser extensions to block tracking (e.g., uBlock Origin, Privacy Badger)
- Delete your account and associated data by contacting us
6. Affiliate Disclosure
DealBlazers is a participant in affiliate marketing programs including Rakuten Advertising, Impact, CJ Affiliate, Awin, Amazon Associates, and others. We earn commissions from qualifying purchases made through links on our site. This does not affect the prices you pay — you pay the same price as if you visited the retailer directly. For full details, see our Affiliate Disclosure.
7. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect and how it is used
- Delete personal information we have collected from you
- Opt out of the sale or sharing of personal information — We do not sell your personal information. However, our use of affiliate tracking cookies may constitute "sharing" under CPRA. To opt out, disable third-party cookies in your browser or use the opt-out links above.
- Non-discrimination for exercising your privacy rights
To exercise your rights, contact us at privacy@dealblazers.com. We will respond within 45 days as required by law.
8. European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland:
- We process your data based on your consent (for non-essential cookies) and our legitimate interest in operating our business (for essential functionality)
- You have the right to access, rectify, erase, restrict processing, or port your data
- You may withdraw consent at any time by disabling cookies or contacting us
- You may lodge a complaint with your local data protection authority
9. Brazil Privacy Rights (LGPD)
If you are located in Brazil, you have the right to obtain confirmation of data processing, access your data, correct incomplete or inaccurate data, anonymize or delete unnecessary data, port your data, and withdraw consent. Contact us at privacy@dealblazers.com to exercise these rights.
10. Third-Party Services
We partner with the following third-party services that may independently collect data:
We are not responsible for the privacy practices of these third parties. Please review their policies directly.
11. Data Retention
- Analytics data is managed by Google per their retention policies (default: 26 months).
- Affiliate cookies are typically retained for 24 hours to 45 days by the respective networks.
- Account data (if you sign up) is retained until you delete your account.
- We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
12. Data Security
We implement reasonable security measures to protect your information. However, no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your browser updated.
13. Children's Privacy
Our site is not directed to children under 13 (or under 16 in the EEA). We do not knowingly collect information from children. If you believe a child has provided us with personal data, please contact us and we will delete it.
14. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated date. Continued use of the site after changes constitutes acceptance of the updated policy.